# Xuan Loc Farm - Cultivating an Authentic Brand Identity for Vietnamese Agriculture

> Brand identity for Xuan Loc Farm, celebrating authentic Vietnamese agricultural heritage with a modern visual language.

*Published: 2022-01-01*


When family-owned Xuan Loc Farm approached me to develop their brand identity, they wanted to convey the realness and honesty of small-scale Vietnamese agriculture. I designed a logo, packaging, and other brand assets that evoked the 'wild and lightly cold' feeling of farming in the mountains. Through earthy textures and tones, I helped Xuan Loc Farm authentically represent Vietnamese farmers.

_Client: Xuan Loc Farm · Project: Brand Identity · Location: Quang Tri, Vietnam · Time: 2018_

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